Mecca USA Brand was selected to be featured in a new book being published
internationally by Laurence King Publishing titled "Cult Streetwear"
written by Josh Sims.

The book will showcase some 25 of the most pioneering
streetwear brands, from its origin in American workwear via west coast
subcultures, extreme sports and on to global fashion
phenomenon. With a 5000 word introduction exploring the all-ages
appeal of streetwear, the history and future of the streetwear market,
its association with other street arts and sports, and its relevance
today; and then including a brand by brand breakdown of the 25 key
names in streetwear history.

We caught up with Elaine Waldron, who  gave us an update  ' We are in the first layout

and  it's looking great,thanks for your help with this.'

This hardback will be published in Spring 2010.

Mecca USA has been collaborating with Jamal " Mecca " Holmes from Slamjamz (Chuck D's Label) 

in various projects. Ranging from product placement opportunities with Public Enemy 

and Crew to creating limited edition tees. 
Big shout out to my man, Matt Sprague ( Design Director) for putting it together.